본문바로가기 푸터바로가기

한국농촌경제연구원 로고

  1. ENG
  3. 사이트맵 열기

    한국농촌경제연구원 로고

    ENG
    사이트맵 끄기
  4. 메뉴열기
메인으로 이동

농촌경제

돼지고기 속성별 소비자 선호도 분석

2012.10.19 20512
연구보고서 표지
  • 저자
    지인배, 송우진; 정민국
  • 등록일
    2012.10.19
원문보기
목차

1. 서론
2. 선행 연구
3. 분석 모형
4. 조사방법 및 자료
5. 실증 모형
6. 분석 결과
7. 요약 및 결론

요약문

The purpose of this study is to analyze the preference of consumers for pork using conjoint analysis. The study estimates the price of pork which consumers are willing to pay depending on the attributes of pork and forecasts the market share of pork pursuant to full implementation of FTA using the result of the estimate.
The summary of the result of analysis revealed that when consumers purchase pork, they have the highest willingness to pay for the freshness among various attributes of pork (i.e., country of origin, the type of storage, freshness, brand), followed by country of origin, the type of storage, and brand in that order. The price which consumers were willing to pay for domestic pork was higher by 1,058 won over the price for imported pork. The result of forecast on market share showed that the market share of domestic pork after 2012 would maintain the level of approximately 60~70%. Accordingly, we will have to put focus on the supply of fresh domestic pork in order to sustain the level of existing market share.

The purpose of this study is to analyze the preference of consumers for pork using conjoint analysis. The study estimates the price of pork which consumers are willing to pay depending on the attributes of pork and forecasts the market share of pork pursuant to full implementation of FTA using the result of the estimate.
The summary of the result of analysis revealed that when consumers purchase pork, they have the highest willingness to pay for the freshness among various attributes of pork (i.e., country of origin, the type of storage, freshness, brand), followed by country of origin, the type of storage, and brand in that order. The price which consumers were willing to pay for domestic pork was higher by 1,058 won over the price for imported pork. The result of forecast on market share showed that the market share of domestic pork after 2012 would maintain the level of approximately 60~70%. Accordingly, we will have to put focus on the supply of fresh domestic pork in order to sustain the level of existing market share.

저자정보
지인배Ji, Inbae
저자의 다른 보고서
저자에게 문의
지인배Ji, Inbae
저자에게 문의

※ 퇴사하신 분이지만 아래의 내용을 입력해 주시면 관리자가 전달해 드리겠습니다.

구매안내

KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.

판매대행사
(주)정부간행물판매센터 http://www.gpcbooks.co.kr
서울특별시 중구태평로 1가 25번지
TEL02)394-0337, 734-6818 FAX 02) 394-0339
판매서점
농촌경제연구원 cctv 설치현황
교보문고 http://www.kyobobook.co.kr
영풍문고 http://www.ypbooks.co.kr
알라딘 http://www.aladin.co.kr
  • 상세정보 조회
    20512
  • 다운로드
    54

같은 분야 보고서

같은 분야 보고서가 없습니다.

목록으로
다음글
파프리카 자조금 제도 운영방식에 대한 생산자선호 분석
이전글
PDCA 사이클을 적용한 신활력사업 성과 관리 실증 분석