본문바로가기 푸터바로가기

한국농촌경제연구원 로고

  1. ENG
  3. 사이트맵 열기

    한국농촌경제연구원 로고

    ENG
    사이트맵 끄기
  4. 메뉴열기
메인으로 이동

농촌경제

이벤트 참가업체의 판촉과 방문자의 농식품 구매행위의 관계분석

2010.07.01 19723
연구보고서 표지
  • 저자
    차동욱
  • 등록일
    2010.07.01
원문보기
목차

1. 서론
2. 표본설계와 분석모형
3. IFFE의 개요 및 변수선정
4. 분석결과
5. 요약 및 시사점

요약문

This study is to analyze the relationship between agricultural product sales promotion and purchase of visitors. In addition, this study investigates the causality between IFFE (International Fermented Food Expo) participants and communication process of visitor's purchase by analyzing the purchase and behavior of visitors as well as the purpose of the visit.
Results indicated that sales promotion variable has more influence on purchase group than purchase reservation group. Odds ratio of price reduction (and of free tasting and sample) was relatively higher than that of bonus pack. Among information service variables, personal marketing and catalog odds ratio was higher than that of advertisement. As for party type, family type showed the highest observation frequency in purchase group, while group and couple type showed the highest observation frequency in purchase reservation group. In case of purpose of visit, 'education and experience' and atmosphere of the event indicated the highest observation frequency. However, purchase of product, which is the purpose of the event, showed low observation frequency. Observation frequency of purchase reservation group was relatively high in the categories of 'atmosphere of the event' and 'tour and visit after taking care of another business. However, observation frequency of the purchase group was highest in the categories of ‘purchase of products’ and ‘education and experience.’

This study is to analyze the relationship between agricultural product sales promotion and purchase of visitors. In addition, this study investigates the causality between IFFE (International Fermented Food Expo) participants and communication process of visitor's purchase by analyzing the purchase and behavior of visitors as well as the purpose of the visit.
Results indicated that sales promotion variable has more influence on purchase group than purchase reservation group. Odds ratio of price reduction (and of free tasting and sample) was relatively higher than that of bonus pack. Among information service variables, personal marketing and catalog odds ratio was higher than that of advertisement. As for party type, family type showed the highest observation frequency in purchase group, while group and couple type showed the highest observation frequency in purchase reservation group. In case of purpose of visit, 'education and experience' and atmosphere of the event indicated the highest observation frequency. However, purchase of product, which is the purpose of the event, showed low observation frequency. Observation frequency of purchase reservation group was relatively high in the categories of 'atmosphere of the event' and 'tour and visit after taking care of another business. However, observation frequency of the purchase group was highest in the categories of ‘purchase of products’ and ‘education and experience.’

저자정보
차동욱Cha, Donguk
저자의 다른 보고서
저자에게 문의
차동욱Cha, Donguk
저자에게 문의

※ 퇴사하신 분이지만 아래의 내용을 입력해 주시면 관리자가 전달해 드리겠습니다.

구매안내

KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.

판매대행사
(주)정부간행물판매센터 http://www.gpcbooks.co.kr
서울특별시 중구태평로 1가 25번지
TEL02)394-0337, 734-6818 FAX 02) 394-0339
판매서점
농촌경제연구원 cctv 설치현황
교보문고 http://www.kyobobook.co.kr
영풍문고 http://www.ypbooks.co.kr
알라딘 http://www.aladin.co.kr
  • 상세정보 조회
    19723
  • 다운로드
    3

같은 분야 보고서

같은 분야 보고서가 없습니다.

목록으로
다음글
식품안전관련 법령에서 중앙과 지방정부 간 권한 분배구조 분석
이전글
아리랑 2호 영상을 이용한 당진군 벼 재배면적 추정