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한국농촌경제연구원 로고

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농촌경제

학교급식 친환경쌀의 구매 결정 요인 분석 : 고성 생명환경쌀 사례를 중심으로

2013.08.12 7697
연구보고서 표지
  • 저자
    신영식, 전상곤
  • 등록일
    2013.08.12
목차

1. 서론
2. 학교급식 현황
3. 실증분석
4. 요약 및 결론

요약문

This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice.

This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice.

저자정보
신영식Shin, Youngsik
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신영식Shin, Youngsik
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