Journal of Rural Development
Typology of Export Policy Demand among Firms in the Companion Animal Industry
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AuthorKim, Donghoon
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Publication Date2026.06.21
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Original
With the increasing number of households owning companion animals in Korea, the companion animal industry has grown steadily, while the role of exports and the need for related policy support have become increasingly important. Accordingly, this study analyzes the structure and typology of export policy demand among firms in the companion animal industry using survey data collected from domestic firms. To achieve this objective, the study employs a modified Importance–Performance Analysis (IPA), Principal Component Analysis (PCA), and cluster analysis. The results reveal clear differences in policy priorities in terms of importance and urgency. Principal component analysis identifies two components of export policy demand: export implementation and stabilization support and market entry and export capacity-building support. Cluster analysis further classifies firms into three groups: the comprehensive export policy demand group, the export implementation and stabilization-oriented demand group, and the low-demand and passive group. The findings indicate that firm characteristics and policy perceptions differ across clusters, suggesting the need for differentiated policy design and a balanced policy framework that addresses both short-term and medium- to long-term policy objectives.
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