Journal of Rural Development
Ripple Effects of Content Industry on the Agri-food Industry
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AuthorPark, Jeongsun
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Publication Date2026.03.21
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Original
As the development of the content industry becomes increasingly important, the agri-food industry is also utilizing the content industry in various ways. This study aims to analyze the economic ripple effects of the content industry on the agri-food industry. To this end, we reconstructed a specialized input–output table for the content and agri-food industries using the Content Industry Survey from the Korea Creative Content Agency and the Agricultural, Livestock, and Food Industry Survey from the Ministry of Agriculture, Food and Rural Affairs, and conducted an exogenized input–output analysis and an export ripple effect analysis based on this table. The results show that the visual content industry has a significant impact on production- and value-added-inducing effects in the agri-food industry. In addition, growth in content industry exports was found to drive the development of final goods consumption in the agri-food industry rather than raw agricultural products. This study contributes to establishing priorities for promoting convergence and linkage initiatives between the content and agri-food industries.
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