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Research Reports

KREI publishes reports through medium- and long-term research related to agricultural and rural policies, and through studies in various fields to promptly respond to current issues.

Strategies for Activating Online Platforms for Agricultural Product Distribution(Year 3 of 3)

2024.02.22 23108
  • Author
    Kim, Byoungryul
  • Publication Date
    2024.02.22
  • Original

Background and purpose
○In the first year (2021) of the study, we examined the background of the expansion of online distribution of agricultural products and the current status of online shopping transactions for agricultural products centered on online platforms. We also estimated the proportion of online and offline distribution routes for agricultural products, identified problems through surveys and interviews with producers and wholesale distribution entities, and suggested directions for revitalizing the distribution of agricultural products based on online platforms.

(For more information, please refer to the report.)

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