Research Reports
Development Plan for Community Business in the Agriculture
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AuthorKim, Taegon
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Publication Date2011.11.30
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Original
Amid globalization and marketing opening as well as the reduction of farm household population and aging, the growth of forestry, fishery, commerce and industry has been restricted in rural communities which led to job cuts and income reduction including deterioration of community's vitality.
Hence, new measures are required by region; ① voluntary unionization, such as farmers, fishermen or merchants and industrialists (small and medium enterprise), the elderly, women, people return to farming and agriculture village, ② utilize community resources, namely human, resource, and culture of regions, ③ define activities and projects implemented with the purpose of solving problems within regions and the creation of new value as a community business, and research on status and role, interaction effects of regional community, development condition, as well as fostering plans.
The study identifies the actual status and role of the community business and analyzes interaction effects on local community thereby suggests a possible spread of community business in order to ① improve the quality of life by revitalizing stagnating rural economy and boosting added value as well job creation by region, and ② resolve economic and social challenges intensifying in rural community so as to ultimately realize social balance.
The research is set to pan out for three years. In the first year, the study shall be implemented under the title of ‘discovery and performance of community business of agri-business area'. Target regions are community businesses from rural regions to agri-business areas. In the second year, the title shall be ‘the role and tasks of rural-type community business’ on ‘rural-type’ community business focus on ‘mountain, fishing, and metro regions’ and promote social welfare enhancement as well as the natural environment in the target regions. In the third year, the study aims to suggest medium and long-term community business development strategy from rural community under the title of medium and long-term community business and ultimately aims for the improvement of the quality of life as well as achievement of balanced community.
The key research method of the first year is focused on literature research at home and abroad including domestic survey. We relied on literature research with regard to research trends and identification of actual situation of policy and overseas cases of projects related to community businesses. In cases of overseas cases related to research trends, we utilized the existing research based on literatures of England and Japan, agriculture industrialization management of China for on-site cases, and the sixth industry as well as convergence with agriculture, industry, and commerce of Japan. We established network and identified actual status, exchanged information interchange and opened on-site discussion and research meetings in order to intensify the study.
Prerequisite conditions for successful settlement of community businesses and sustain management performance are first, stepwise preparation on the premise of inducting voluntary participation of residents in terms of establishing venture planning and maximizing residents capabilities. Second, create a signature story in connection with regional needs based on their resources. Items or services shall be able to offer region-specific resources, specialty, facility, human resource, and technology, based on regional resource analysis, that have a high marketing likelihood through social-needs analysis.
Third, composition of structural design story planning through the SWOT analysis. The SWOT analysis is frequently used in establishing a strategy for organizations or individuals because it is useful for product development as it combines social trends of regions.
Researchers:
E-mail address: taegon@krei.re.kr
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