This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conduc...
This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice.
KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.
교보문고 | http://www.kyobobook.co.kr/ |
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영풍문고 | http://www.ypbooks.co.kr/ |
알라딘 | http://www.aladin.co.kr/ |
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