When consumers choose an agri-food product, it is inevitable to have information gaps between producers or distributors and consumers. Such asymmetrical information causes adverse choices and moral hazards, leading to market failure. Food labeling and certification programs are typical policies to a...
When consumers choose an agri-food product, it is inevitable to have information gaps between producers or distributors and consumers. Such asymmetrical information causes adverse choices and moral hazards, leading to market failure. Food labeling and certification programs are typical policies to ameliorate market failure, resulted from asymmetrical information. However, consumer utilization of food labeling and certification programs remain at a low level. Korea is not the only country facing this problem.
Prior studies agreed that consumer utilization of agri-food labels remains low and improvement is needed, however, they only emphasized educations and did not suggest other specific alternatives. Also, previous studies were mainly carried out by focusing on the role of information suppliers. Our study, therefore, focuses on consumer’s perspectives toward label information. This study describes all aspects of agri-food labeling and certification programs, and then, reviews consumer utilization based on food type if required. The purpose is to establish specific and practical strategies for encouraging consumers to
use agri-food label information through the applications of behavioral economics, field analysis, and online experiments.
KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.
교보문고 | http://www.kyobobook.co.kr/ |
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영풍문고 | http://www.ypbooks.co.kr/ |
알라딘 | http://www.aladin.co.kr/ |
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