The market for domestic wheat ramen has been steadily growing, but it is still away from consumers' popular taste. However, growth of the domestic wheat ramen market is needed for a stable demand for domestic wheat. This study analyzes consumer preference on domestic wheat ramen using the conjoint a...
The market for domestic wheat ramen has been steadily growing, but it is still away from consumers' popular taste. However, growth of the domestic wheat ramen market is needed for a stable demand for domestic wheat. This study analyzes consumer preference on domestic wheat ramen using the conjoint analysis. The results show that 'price' is the most important factor among various properties of domestic wheat ramen, followed by ‘packaging type’, ‘noodle type’, and 'brand'. The average willingness-to-pay for domestic wheat ramen by respondents was 1,146 won when compared to the current price, 1,000 won, for generic ramen.
KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.
| 교보문고 | http://www.kyobobook.co.kr/ |
|---|---|
| 영풍문고 | http://www.ypbooks.co.kr/ |
| 알라딘 | http://www.aladin.co.kr/ |
| 상세정보 조회 | 좋아요 | 다운로드 | 스크랩 | SNS공유 |
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| 7462 | 0 | 45 | 0 | 0 |
