This study aims to develop strategies for marketing innovation in agricultural producing district in Korea by investigating the introduction of co-marketing firm. The main results of this study are summarized as follows. Firstly, the current situation and problems of marketing in agricultural produc...
This study aims to develop strategies for marketing innovation in agricultural producing district in Korea by investigating the introduction of co-marketing firm. The main results of this study are summarized as follows. Firstly, the current situation and problems of marketing in agricultural producing district are examined through the related information and statistics. Secondly, the necessity of introduction of co-marketing firm is discussed. Thirdly, the case studies of overseas on change of marketing organization in foreign agricultural producing district are pursued. Fourthly, the definition of co-marketing firm and selection criteria are directed attention to. Lastly, strategies for developing co-marketing firm are suggested.
Researchers: Hwang Eui-Sik, Park Jaehong, Cho Kyung-Chool
E-mail address: eshwang@krei.re.kr
KREI의 출판물은 판매 대행사 (정부간행물판매센터)와 아래 서점에서 구입 하실 수 있습니다.
교보문고 | http://www.kyobobook.co.kr/ |
---|---|
영풍문고 | http://www.ypbooks.co.kr/ |
알라딘 | http://www.aladin.co.kr/ |
상세정보 조회 | 좋아요 | 다운로드 | 스크랩 | SNS공유 |
---|---|---|---|---|
40952 | 0 | 53 | 0 | 0 |