Abstract
In Korea, the agricultural
marketing patterns have been changing like the portion of large-scale retailer
is increasing. To maintain a vertical relationship, it is important to meet the
supply conditions of raw products in terms of a stable and uniform quality at
all times. The local cooperatives must adopt the post-harvesting technologies
and invest the nonphysical capital for developing the market options. This large
investment results in high fixed costs so that the farmers' participation is a
vital factor. It is more effective strategy that the local cooperatives first
invest in marketing activities and then search a good measure encouraging
farmers' participation. Main focus in this paper is to improve the pricing
schemes for encouraging farmers' participation in cooperative marketing
activities.
1. 문제제기
2. 유통협동조합의 조합원 참여 결정요인
3. 지역농협 유통사업 가격설정체계와 문제점
4. 조합원 사업참여 활성화를 위한 가격설정방안
5. 요약 및 결론
